Minimum Advertised Price Policy
As the leading manufacturer of Lymphedema and edema garments L&R USA INC. is proud of its role in providing the best possible care and treatment to patients.
We recognize that our retail partners invest time and resources to deliver an extraordinary customer experience. As such, we've established a Minimum Advertised Price ("MAP") Policy to support our partners and allow them to earn the profits necessary to maintain the high level of customer excellence that people have come to expect.
L&R USA INC. will not do business with any reseller, as to the products covered by this MAP Policy, if that reseller intentionally advertises any MAP Product below its MAP price. L&R USA INC. is confident that this program will strengthen its competitiveness and benefit all of its resellers.
Official Policy and Guidelines
Additional guidelines related to this MAP Policy are as follows:
1. L&R USA INC. reserves the right, in its unilateral discretion, to take other action with respect to any reseller that violates this MAP Policy, and L&R USA INC. will enforce the MAP Policy in its sole discretion.
2. L&R USA INC. recognizes that any authorized wholesale account can make its own decisions to advertise and sell any L&R USA INC. product at any price it chooses without consulting or advising L&R USA INC. L&R USA INC. similarly has the right to make its own independent decision regarding product allocations and reseller participation as a member of the L&R USA INC. Authorized Reseller Program – at any time.
3. L&R USA INC. will maintain an updated “MAP Products” list of those products that will fall under this MAP Policy. L&R USA INC. reserves the right to update or modify this list at any time.
4. All Products listed will have a MAP retail price. Listing a price lower than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as “Click for price”, automated “bounce – back” pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes “advertising” under this MAP Policy. This MAP Policy also applies to any activity which L&R USA INC. determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.
5. It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.
6. From time to time, L&R USA INC. may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, L&R USA INC. reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
7. If a reseller with multiple store locations violates this MAP Policy at any particular store location, then L&R USA INC. will consider this to be a violation by all of the reseller’s locations.
8. Although resellers remain free to establish their own resale prices, L&R USA INC. reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any resellers following verification that such reseller has advertised any MAP Products at a net retail sales price less that the then-current MAP retail price established by L&R USA INC., or if reseller has violated this policy in any other way.
9. L&R USA INC. sales representatives are NOT permitted to discuss this Policy or make any agreements or assurances with respect to Policy regarding reseller advertising or pricing. This also includes any consumer program or promotion that affects the below-listed MAP Products.